We deliver tailored strategies and unmatched creative excellence, driving your brand to the forefront of its industry.
Client
Moonbeam
Category
Crypto
Moonbeam aimed to strengthen its presence in the gaming and Web3 markets, connecting with a highly engaged audience that is often hard to reach through traditional channels. Our strategy was to create an integrated approach that combined the competitive power of eSports with unique digital experiences and innovative brand activations. The initiative involved the strategic selection of a professional team for sponsorship, the development of exclusive digital collectibles in NFT format with real benefits for the community, and the execution of targeted advertising campaigns across different channels and formats.
We implemented a strategic sponsorship that ensured constant Moonbeam exposure in top-level competitions and live broadcasts, reinforcing its visual presence and associating the brand with performance and innovation. At the same time, we developed a collection of NFTs with real-world utilities, designed to deliver continuous value to fans and encourage interaction with the brand. The advertising deliveries were planned and executed in a multi-channel format, reaching both the gaming audience and the Web3 ecosystem with creative messaging and tailored formats for each medium.
As a result, Moonbeam achieved a significant boost in brand recognition among its target audience, a strong increase in digital engagement, and solidified its position as a relevant brand within the eSports and blockchain ecosystem, laying a strong foundation for future activations and partnerships.
