We deliver tailored strategies and unmatched creative excellence, driving your brand to the forefront of its industry.
Client
Bak
Category
IGaming
"King is Bak" was a flagship Free Fire live event that we produced from planning to execution, designed to merge the excitement of esports competition with impactful in-person experiences. The project included the selection of top teams, a dynamic event structure, immersive brand activations and high-quality content production for both live and digital audiences. Every stage, from logistics to fan engagement and sponsor visibility, was strategically crafted to create authentic connections with the gaming community and deliver measurable value for partners.
We set out to design and execute King is Bak, a flagship Free Fire live event that would elevate our presence in the esports ecosystem and deliver a unique in-person experience to fans, players, and partners. The challenge was to merge the high-energy world of competitive Free Fire with brand activations and community engagement, ensuring that the event stood out as both a sporting spectacle and a strategic platform for sponsors.
From planning to execution, every element was carefully orchestrated — from selecting top-tier teams and structuring the competition format to creating immersive fan experiences, impactful stage design, and high-quality broadcast production. By integrating live entertainment with digital amplification, the event reached both the physical audience in attendance and a much wider online community, creating measurable value for brands and long-lasting impact for the gaming ecosystem.
